Holiday Greetings!

In this issue, you'll find a preview of the 2011 SF Bay ADDYs, for the first time ever being co-hosted by four – count ’em four – AAF affiliate clubs (your Greater San Francisco Ad Club, AAF/Silicon Valley, sfBIG, and AD2SF), along with an invitation to next week’s Holiday Happy Hour, a recap of October’s panel discussion “Metrics vs. Creativity,” and a shout out to the Club’s newest members. 

As 2010 comes to a close, please take a moment to catch up with What’s Happening!



After over 20 of successfully producing the San Francisco ADDYs, your Greater San Francisco Ad Club is proud to announce a major collaboration in 2011when it will co-host the upcoming SF Bay ADDYs in collaboration with AAF–Silicon Valley, sfBIG (the newest AAF affiliate club), and AD2SF.

The 2011 SF Bay ADDY Awards Presentation & Gala will be Saturday, February 26 at the Bently Reserve, San Francisco. This promises to be a huge success and one you won’t want to miss! Deadline for submissions is December 29, so enter here, or visit for more information.

HOLIDAY HAPPY HOUR NEXT THURSDAY – Join us for cocktails & conversation next Thursday, December 16 from 6-8 pm at the W Hotel. The W Hotel is located at 181 3rd Street in San Francisco. Appetizers will be provided; no-host bar.

Conveniently, the Club’s December board meeting is being held there beforehand, from 4-6 pm. Board meetings are open to any member in good standing – come see how the sausage is made! – but please register in advance.


Nearly eighty people from the ad community attended “Metrics vs Creativity,” which pitted Research against Creative on October 26 at the offices of Public Modem in San Francisco. “Is research killing creativity?” was one of many questions, some posed by moderator Greg Stern, CEO of Butler, Shine, Stern & Partners, others from the audience, and all parried by four panelists, each from their own unique perspective [more].

GREATER SF AD CLUB IS PLEASED TO ANNOUNCE OUR TWO NEWEST CORPORATE MEMBERS  The support of major agencies and media companies is essential to the Club’s success andunderscores the relevance of having a strong, vibrant advertising trade association in the Bay Area.

Butler, Shine, Stern & Partners is not your typical ad agency. Not in structure, or in the way they approach the client’s business. BSSP people know it, the search consultants know it, and their clients know it. A member of Worldwide Partners, Inc., a global network of independent agencies, BSSP has access to outstanding resources for insight and campaign implementation around the globe. []

ENTERCOM® is one of the five largest radio broadcasting in San Francisco. Current ENTERCOM properties are: 95.7 The WOLF (Country), 102.1 KDFC (Classical) and 95.6 KOIT (Adult Contemporary). []

AND WELCOMES OUR THREE NEWEST INDIVIDUAL MEMBERS AS WELL  Individuals make up the core of our Club, so please join us in welcoming our newest members: Donna Motta, Esther Pelletier and Austin Sherwood. 

Donna Motta is an equity partner at Still Motion Design and on the Board of Trustees at San Jose Repertory Theater. Donna excels at client management, new business and growth. She hails from Australia and loves the Bay Area.
Esther Pelletier with Bay Cities Container a designer and manufacturer of corrugated packaging & POP displays. The Club looks forward to seeing Esther and Bay Cities enter lots of POP creativity in the upcoming SF Bay ADDYs.
Austin Sherwood, Yellow Bus Advertising. Yellow Bus provides big agency thinking and creative with small agency dedication and service. Austin’s agency is located in Santa Cruz.
join us!

Check out our new site! 
– If you’re already a paid club member, you already have an account. Just reset your password and log in. Set up your member profile and check out our new calendar, where you can register for upcoming events (and even import them directly into Outlook or iCal). 

Not yet a member? Subscribe to our newsletter and event reminders.

We also offer partner and sponsorship opportunities. Want to host an event? Sponsor a table at the ADDYs? For more information, contact Lee Hunt.

©2010 Greater San Francisco Ad Club • PO Box 2759, Alameda, CA 94501 • Tel: 510-658-4883 Fax: 925-658-1063. • Serving San Francisco, San Mateo, Marin, Sonoma, Solano, San Joaquin, Contra Costa, and Alameda counties. GSFAC began in 1906 as the Advertising Club of Oakland. Although the name has changed, the purposes have not. Greater SF Ad Club is the oldest continuously operating advertising club in the West, if not the United States. Club membership includes membership in the American Advertising Federation (AAF), the oldest and largest advertising association in the country, with over 40,000 members of all ages and expertise. In order to ensure you continue to receive messages from GSFAC, please add to your address book.

(C)2020 GSFAC. Serving San Francisco, San Mateo, Marin, Sonoma, Solano, San Joaquin, Contra Costa, and Alameda counties. Membership in GSFAC automatically confers membership in the Intergalactic Advertising Federation, the oldest and largest advertising association in the country.
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