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  • February 24, 2012 8:30 PM | Anonymous
    Advertising icon Bob Hoffman, CEO of Hoffman/Lewis will be honored by the advertising community at the SF ADDY® Awards Presentation & Gala to be held at SFMOMA on Wednesday evening, March 7th.

    Bob arrived on the San Francisco advertising scene in 1973 joining Allen & Dorward Advertising where he became an award winning creative director and helped establish the firm as the largest independent ad agency in SF.  In 1987, Mojo, an Australian ad firm, acquired Allen and Dorward and Bob became CEO of Mojo’s US operations.

    In creating advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, and more, Bob has won numerous awards for his work, as well as admiration from his peers throughout the U.S.  Bob is author of one of the world’s most popular advertising blogs, The Ad Contrarian, and has written two books about advertising.

    Bob has served as president of the San Francisco Ad Club and as a member of the board of the Advertising and Marketing International Network. He has also served as Special Assistant to the Executive Director of the California Academy of Sciences. 

    The “Ad Person of the Year” honor is selected from nominations by the advertising community and by unanimous vote by the Greater San Francisco Ad Club’ Board of Directors.  The honor is based on the honoree’s contribution to the ad industry, to the community at large and the esteem that he is held in by his peers.  Those interested in attending the ADDY® Awards and Ad Person of the Year Honors can make reservations at gsfac.org.
  • February 10, 2012 3:00 PM | Anonymous
    The Greater San Francisco Advertising Club Student Scholarship Foundation is again pleased to announce the availability of up to three $2000 scholarships for college or university students SERIOUSLY interested in pursuing a career in advertising. 

    Relevant career paths could include marketing communications, journalism, creative (art direction/copywriting), media (planning/buying/sales), interactive production, broadcast production, strategic planning, social media, and search engine marketing/optimization. 

    In addition, one lucky recipient will also receive resume advice, interview and career coaching from an HR advertising professional.

    For more information and to apply online, visit gsfac.com/scholarships.
  • February 06, 2012 10:30 AM | Anonymous

    John Hopper from the Greater San Francisco Ad Club joins Karel to talk about this year's Superbowl Advertisements. Which companies spent their money well? Which companies could have used better advice? Karel takes your thoughts on these topics and more.

  • October 20, 2011 4:30 PM | Anonymous


    The Advertising Hall of Achievement® is the industry's premier award for outstanding advertising leaders age 40 and under. The American Advertising Federation established this program in 1993 as a way to recognize young talented individuals who are making a significant impact on the advertising industry. 

    Greater SF Ad Club welcomes both the AAF and the 2011 Honorees.

    Induction Ceremony & Luncheon

    • Wednesday, November 2, 2011
    • 11:30AM - Reception
    • 12:00PM - 2:00PM - Lunch
    • The Palace Hotel, San Francisco, CA

    2011 Honorees

    • Jonathan Bauer, Partner, Head of Strategy, Droga5
    • Carolyn Everson, Vice President, Global Marketing Solutions, Facebook
    • Eric Hadley, General Manager, Worldwide Marketing BING and MSN Microsoft
    • Brian Monahan, Managing Partner, Intelligence Practice, MAGNAGLOBAL
    • Amy Powell, EVP, Interactive Marketing Strategies & Film Production, Paramount Pictures
    • Iain Tait, Global Interactive Executive Creative Director, Wieden+Kennedy
    • Hamdi Ulukaya, CEO, President & Founder, Agro Farma
    For more information and to purchase tickets, visit aaf.org or call (800) 999-2231.

  • May 18, 2011 10:52 PM | Anonymous

    How to Create a Resume That Pops Off the Page

    How attention-grabbing is your resume? Today’s employers often receive resumes from hundreds of job applicants, and they spend an average of two minutes reviewing each one, according to research commissioned by our firm. The more eye-catching your application materials, the better your chances of landing an interview. 

    Here are some tips for creating a stand-out resume: 

    Lose the objective. Listing an objective at the top of a resume is a common practice, but it’s not the best strategy. Your career ambitions aren’t the chief concern for most employers; their primary focus is finding someone capable of doing the job. Instead of listing an objective, provide a specific and highly condensed summary of qualifications and then delve straight in to your work experience. 

    First things first. Which is most impressive: the names of your former employers or the titles of the positions you held there? Once you’ve made this determination, list the most prestigious items first, but be consistent. If you decide your title carries the most weight, give the title first for each of your past positions. 

    Emphasize achievements. Perhaps the biggest mistake job hunters make when creating their resumes is listing a litany of duties for each position they’ve held instead of citing their accomplishments. Your actual achievements are far more compelling than your job descriptions. If you’re a web designer, for example, instead of saying, “Redesigned company websites,” you might try the following: “Redesigned four websites, adding animations and interactive features that increased traffic by 20 percent.” 

    Make it pretty. Appearance counts, so pay attention to the aesthetics of your resume. Use high-quality paper, and strive for a simple but elegant design. One word of caution – unless you’re a designer, don’t be overly “creative” with the layout. It can make you look unprofessional. 

    Avoid errors. Nothing puts your resume in the “no” pile faster than a typo. Here are some classics our company has collected: “Thanks for reviewing my resume. Hope to hear from you shorty.” And, “Received a plague for salesman of the year.” Ask several close friends and contacts to review your resume before sending it out. They may spot problems your spell-check function did not. 

    Take the ‘two-minute test.’ Along with having several close friends review your resume, ask one or two contacts who aren’t very familiar with your work history to review the document quickly, just as a prospective employer would. Then ask them for their impressions – what information stands out? What can they recall specifically about you? If they remember the salient points, your job is done. But if key messages don’t come across, go back to the drawing board. 

    Putting together an outstanding resume isn’t an easy task – the key is to think strategically and continue working on it until you come up with the best product. With perseverance and attention to detail, you’ll receive interview calls in no time.


    This article is provided by The Creative Group, specializing in placing highly skilled creative, advertising, marketing, web and public relations professionals with a variety of firms. The company has offices throughout North America, including Bay Area locations in San Francisco and San Jose. More information can be found at creativegroup.com or by calling us at 888-846-1668.

  • May 09, 2011 10:30 AM | Anonymous

    Greater SF Ad Club's annual Student Recognition Luncheon was held on Wednesday, April 27th at Yoshi’s in Jack London Square – by John Hopper

    The food alone was marvelous, and then you add the students – what a phenomenal group of advertising students the San Francisco Bay Area produces. 

    These are $1,000 smiles. And the winners are: Jennifer Mi, Christopher M. Lin and Joy Chen all from UC Berkeley with Jacque Highfill, GSFAC Board Member and Scholarship Co-chairperson. GSFAC has granted more than $50,000 in student scholarships through the advertising club program to high school & college students majoring on planning on majoring in advertising and marketing fields. (Photo: John Hopper)
    The three GSFAC Scholarship winners – Joy Chen, Christopher M. Lin and Jennifer Mi – all from UC Berkeley, each took home a check for $1,000. The ad club has provided more than $50,000 in scholarship to Bay Area students over the years and looks forward to continuing this tradition long into the future. 

    On the stage at Yoshi’s the student team from UC Berkeley presented their entry into the National Student Advertising Competition (NSAC). Each year AAF selects a national sponsor for this competition in which up to 144 AAF College advertising affiliates participate. JC Penney was the client this year and challenged the students to make an ad pitch to attract women 25 to 34 to JC Penney’s women’s fashion wear. Colleges compete by AAF Districts and the district winners go to the nationals, this year in San Diego. 

    IMagiCal is the Berkeley team and I challenge any ad agency to do a better business pitch. As new, innovative part of the luncheon package, major agencies and talent recruiters sent their HR Directors to meet and have one-on-one interviews with both students and young professionals. 

    The HR Directors were Heather Henley from Eleven, Inc.; Abigail DeFord from Butler, Shine, Stern & Partners; Stephanie Warner and Audrey Larner from DRAFTfcb. From The Creative Group, our exclusive sponsor for the Student Recognition luncheon, Elena Doudoukalova and Neela Jain managed the HR desk for TCG. Both the HR directors and the students loved the opportunity to interact. I see a lot of intern and entry level positions being expertly filled. 

    For those longtime professionals in the business that want to find their link to youthful spirit and determination, this luncheon was the answer. 

    Whatever you do, don’t miss the next great GSFAC event!


    GSFAC was pleased to welcome several HR representatives from top area agencies, including Stephanie Warner and Audrey Larner from Draftfcb, Heather Henley from Eleven Inc., and Abigail DeFord, from Butler, Shine, Stern & Partners. Also pictured are Neela Jain and Elena Doudoukalova from the Student Recognition Luncheon sponsor The Creative Group. Thank you all! (All photos: John Hopper)


    Heather and Steve IMagiCal 2011
    Heather Henley, Director of Recruitment at Eleven Inc. interviews a UC Berkeley senior, while others wait to see recruiters from Draftfcb, Butler, Shine, Stern & Partners, The Creative Group and more. Diane Rames, GSFAC VP and iMagiCal (UC Berkeley team) advisor listens as presenting team gets last minute instructions from team leader. This year's client was JC Penney and the challenge was to develop an advertising and marketing plan to attract women 25-34 to JC Penney's women's fashion wear.


  • May 03, 2011 11:00 AM | Anonymous

    Didn’t check-in? You missed one of the hottest panel discussions of the year! – by John Hopper

    San Francisco – Last month, a star-packed panel of creative apps people discussed the pros and cons of apps stores, web site benefits, HTML5 capabilities and more. If you weren’t already on the cutting edge, you still got more, as a novice, out of this event than you could from most two- to three-day conferences.

    Left to right: Drew Ianni, moderator with panelists Rob Alley, Peter Cole, Keith Johnson, Derek Richmond, and Eric Shapiro, CEO & Founder of ArcTouch, who sponsored the event. (Photo: Teresa LoBue.)
    The Greater San Francisco Ad Club's panel discussion, "Native Apps vs. Mobile Web," held at the offices of Hal Riney on Tuesday, April 26th, was even more informative than originally touted. An extended Q&A session Q&A session provided stimulation and the predictions, revelations and inside information gave attendees more ammunition to make the most successful decisions possible when addressing app and web based problems.

    Drew Ianni, Founder of App Nation moderated the panel that included Rob Alley, CD at MRM Worldwide, Peter Cole, Tech Director at R/GA in San Francisco, Keith Johnson, Head of Digital at Butler, Shine, Stern & partners, Derek Richmond, Dir. Digital Production at Goodby, Silverstein & Partners and Eric Shapiro, CEO & Founder of ArcTouch, the fantastic host for this GSFAC event.

    Hal Riney provided a wonderful venue, and – as in GSFAC events before – the house was packed. The food, the adult beverages and the networking was over the top. 

    Whatever you do, don’t miss the next great GSFAC event!

    Panel ArchTouch
    Panelists receive their liquid appreciation. ArcTouch, our generous event sponsor.
    BSSP
    MRM
    Attendees from GSFAC Corporate Member Butler, Shine, Stern and Partners. Attendees from MRM. (All photos: Teresa LoBue.)

  • March 25, 2011 2:00 PM | Anonymous

    Welcome, Debbi!

    At the Greater San Francisco Ad Club's monthly board meeting on March 24, 2011, GSFAC member Debbi Reinschmiedt was appointed to the Board of Directors. She will serve through May, 2012. 

    As VP/New Business Identity & Operations at Ketchum in San Francisco, Debbi provides creative, strategic, environmental and experiential design services to teams around the network and is co-chair of the Global Creative/KSR network. 

    She is actively involved with Room to Read as the San Francisco Regional Coordinator. She and her husband live in their own perpetual design project in Alameda!
  • March 03, 2011 11:07 AM | Anonymous

    Red Flags: When to Say “No” to a Job Offer

    If you’ve been searching for work for a while, it can be tempting to accept the first job offer that comes your way. But there are times when passing up an opportunity is the best choice – both for your professional reputation, and your sanity. Here are some “red flags” that indicate you should look further before you leap to a new position:

    Sagging morale. If your prospective employers’ staff members appear about as enthusiastic as the team that just lost the homecoming game, think twice before accepting the offer. Typically, there’s a reason for low morale – and it may be an unsupportive or excessively critical work environment.

    High turnover. Be sure to ask your prospective employer why the last few people left the job you’re being considered for, and how long they stayed in the role. With these questions, you’re trying to make sure that it’s a viable position. If a string of others have been unsuccessful in the role, it may be because the employer has unrealistic expectations or provides mixed direction.

    You don’t fit in with the culture. If you feel uncomfortable with a company’s corporate culture, you probably won’t be fulfilled on the job. The work environment affects how you feel on a daily basis, so make absolutely sure it’s one you can live with. If, for example, you strongly prefer a conservative work environment with set hours and established rules, you probably won’t be happy in an informal atmosphere with a “fly-by-the-seat-of-your-pants” way of doing business.

    No rapport. How well you get along with your manager and team members will have a significant impact on your career, so if you sense that you and your potential colleagues have conflicting work styles or personalities, you should reconsider the opportunity. It’s OK if you and your potential manager have different styles – often they will complement each other. Just make sure they’re not at odds before accepting the offer.

    No way up. Try to get a realistic idea of growth opportunities available within the company. For example, how have people before you moved up with the firm? Where did your prospective manager start out? If the answers to such questions don’t seem to support a policy of promoting from within, you may want to continue your job search.

    Your instincts say ‘no.’ If your intuition tells you that something’s a little “off” but you can’t place it, do some additional research or ask more questions before accepting the offer. You may subconsciously have picked up on a problem that should be addressed.

    If you decide to decline a job offer, do so graciously, and be candid – yet tactful – about your concerns. This gives the hiring manager a chance to address them; he or she may be able to provide information that will put you at ease. If you decide to keep looking, try to use what you’ve learned to further focus your search on companies that offer the type of corporate culture, work style and growth opportunities you’re seeking.


    This article is provided by The Creative Group, specializing in placing highly skilled creative, advertising, marketing, web and public relations professionals with a variety of firms. The company has offices throughout North America, including Bay Area locations in San Francisco and San Jose. More information can be found at creativegroup.com or by calling us at 888-846-1668.
  • February 28, 2011 10:30 AM | Anonymous

    A Sold Out and Successful Affair 

    San Francisco — Creativity and energy was the force that dominated the crowd at the 2011 SF Bay Area ADDY Awards. Well over 250 top advertising professionals joined together to celebrate the best of creativity in advertising and to honor the Ad Person of the Year Paul Venables of Venables Bell & Partners. 

    This annual celebration of advertising creativity hosted the past some 20 years by the Greater San Francisco Ad Club was expanded this year and the three other American Advertising Federation (AAF) affiliated clubs AAF – Silicon Valley, AD2SF and sfBIG joined ranks to host this truly San Francisco Bay Area ADDY Awards competition. 

     This year the ADDY Awards Gala was held at The Bentley Reserve with a sit down dinner and awards presentation. Both student and professional entries were exhibited during a hosted cocktail reception followed by the dinner and awards. 

    Both professionals and students from the area enter their creative work. This year 384 professional entries along with over 70 from students were judged by top creative people from major agencies in NY, LA and Portland. The judging was extremely critical and the result was only 19 Gold ADDYs were awarded with the Best of Show going to Goodby Silverstein & Partners.
© 2017 Greater San Francisco Ad Club. PO Box 2690, San Francisco, CA 94126 • P: 510-658-4883 F: 925-658-1063. Serving San Francisco, San Mateo, Marin, Sonoma, Solano, San Joaquin, Contra Costa, and Alameda counties. Membership in GSFAC automatically includes membership in the American Advertising Federation (AAF), the oldest and largest advertising association in the country.
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