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  • March 03, 2014 10:00 AM | Anonymous
  • February 26, 2014 1:19 PM | Anonymous


    House Ways and Means Committee Chairman Dave Camp, R-Mich., has finally released his public discussion draft for tax reform and the advertising industry is targeted for new revenues.

    Under advertising provisions of the proposal “a taxpayer must capitalize and amortize 50 percent of its specified advertising expenses over a 10-year period, beginning with the midpoint of the tax year in which the expenses are paid or incurred.  The remaining 50 percent of a taxpayer’s specified advertising expenses may  continue to be deducted in the year paid or incurred (as under present law).”  The proposal provides an exemption from the capitalization requirements for taxpayers with advertising expenses of less than $1 million in a taxable year.

    This proposal, if enacted, would have a devastating impact on the advertising and media businesses as well as the economy as a whole.  AAF will continue to educate lawmakers as to the value of keeping advertising as a fully deductible business expense in the current year, and urge them to oppose any changes to that status.  We urge all AAF members to contact their Representatives and tell them to oppose this provision of the tax reform plan.

    Tax reform, and threats to advertising deductibility, will be a major topic of discussion at AAF’s Advocacy and Action: Advertising Day on the Hill on March 11 and 12.  One of the featured speakers will be Rep. Mike Kelly, R-Penn., who sits on the Ways and Means Committee and will talk about the prospects for the tax reform package.

    If you have not yet done so, I urge you to register today for Advocacy and Action: Advertising Day on the Hill.  A hotel room block is available one block from the conference venue.

    This is your opportunity to learn about tax reform and other issues confronting the advertising industry – and then tell your elected representatives where you stand.

    Clark Rector
    Executive Vice President-Government Affairs
    American Advertising Federation
  • February 26, 2014 10:42 AM | Anonymous


    Join AD2SF at Soda Popinski's for their next social networking opportunity. Guest bartenders will be a few of  AD2SF Board of Directors! All tip proceeds will go to support AD2SF.


    The event looks to be filling up with young advertising professionals from ad agencies and brands, as well as those in media. This is a terrific opportunity to network with professionals (both young and experienced)
    • Where: Soda Popinski's (1548 California Street
    • When: Wednesday March 5th from 6pm - 9pm
    AD2SF will be raffling off some great prizes at this event, so be there early!

    This event is FREE. Please RSVP AT EVENTBRITE for headcount.

    Guest Bartenders:

    Anastasia Anderson - Clear Channel
    Heather Diaz - Team Detroit/Mindshare
    Jennifer D'Anna - Media Consultant
    Laura Zoufal - Supersonic Ads
    Ryan Lum - Venturocket
    Thomas Moyer - T-3 (the think tank)
  • February 24, 2014 8:30 AM | Anonymous
  • February 10, 2014 4:54 PM | Anonymous
  • February 06, 2014 10:00 AM | Anonymous


    There’s a conundrum in the Bay Area. We’re the home of technological and creative innovation, yet we can’t seem to solve our most basic problems — namely, some of the highest rent prices in the nation and one of the nation’s largest homeless populations.

    Whether you’re a designer or a developer, a copywriter or a coder, a tech worker or a creative, Goodby Silverstein & Partners invites you to join their hackathon event, Hack SF (http://www.letshacksf.com).

    On Saturday and Sunday, February 22–23, Hack SF teams will have 24 hours to come up with creative ideas for three San Francisco nonprofits: Goodwill of San Francisco, La Casa de las Madres and the Eviction Defense Collaborative.

    Judges include Shannon Spanhake from the SF Mayor’s Office of Civic Innovation, Ben Davis from the Bay Lights project, Scott Schwaitzberg from Google.org’s Civic Innovation team, and Ellie Hardy from Goodby Silverstein & Partners.

    Each nonprofit will leave Hack SF with a winning idea, a cash prize and cloud-computing credits from our event sponsor, Heroku.
    For more information or to register, visit Eventbrite.
  • February 04, 2014 2:00 PM | Anonymous
  • January 22, 2014 9:30 AM | Anonymous


    AD2SF, in partnership with the SF Egotist, has announced it’s accepting nominations for San Francisco’s "Top 32 Under 32." They are looking for top young Bay Area marketing professionals under 32 who demonstrate a passion and love for advertising and marketing within their everyday work.

    Nominees can be outside of agencies too, including in-house and client side professionals, and from any role: creative, account management, strategy, media, analytics, company/non-profit/startup founders, CEOs, non-profit volunteers, etc. Don’t hold someone off because of a title. Nominate someone based on their excellence, passion, and love for great advertising/marketing work within the SF bay area.

    Nominations will be accepted until January 31st. Read more at thesfegotist.com.
  • January 15, 2014 5:00 PM | Anonymous
  • January 09, 2014 12:24 PM | John Hopper
    GreySF has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.

    The WPP agency office, which still has a media department, is also helping to drive Norton’s global media strategy, planning and buying. In that effort, Grey is working with corporate media sibling MediaCom.

    In 2012, Norton spent $13.5 million on U.S. measured media according to Nielsen. Through the first nine months of 2013, the brand invested $3.2 million. Those amounts do not include B2B or internet spending.

    GreySF is launching a new integrated global ad campaign for the Mountain View, Calif.-based marketer in the spring. 

    Read the rest of the story at AdWeek.com
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