On Saturday, April 5th, four teams of college students from advertising and marketing programs in Northern California and Nevada will compete to represent AAF District 14 in the National Student Advertising Competition.
D-14's winning team will compete against sixteen other colleges at the AAF National Conference in May in Boca Raton, Florida.
The National Student Advertising Competition (NSAC) is an annual competition sponsored by the American Advertising Federation (AAF). Each year, a national corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students' critical thinking abilities and creativity.
Students teams from college advertising and marketing programs across the country research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each team then "pitches" its campaign to a panel of judges.
More than 150 colleges and universities take on the National Student Advertising Competition every year. Since its inception in 1973, more than 150,000 advertising professionals across the nation have jump-started their careers through the NSAC.
The 2014 NSAC Sponsor is Mary Kay.