GreySF secures Symantec account!

January 09, 2014 12:24 PM | John Hopper
GreySF has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.

The WPP agency office, which still has a media department, is also helping to drive Norton’s global media strategy, planning and buying. In that effort, Grey is working with corporate media sibling MediaCom.

In 2012, Norton spent $13.5 million on U.S. measured media according to Nielsen. Through the first nine months of 2013, the brand invested $3.2 million. Those amounts do not include B2B or internet spending.

GreySF is launching a new integrated global ad campaign for the Mountain View, Calif.-based marketer in the spring. 

Read the rest of the story at
© 2017 Greater San Francisco Ad Club. PO Box 2690, San Francisco, CA 94126 • P: 510-658-4883 F: 925-658-1063. Serving San Francisco, San Mateo, Marin, Sonoma, Solano, San Joaquin, Contra Costa, and Alameda counties. Membership in GSFAC automatically includes membership in the American Advertising Federation (AAF), the oldest and largest advertising association in the country.
Powered by Wild Apricot. Try our all-in-one platform for easy membership management