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GreySF secures Symantec account!
January 09, 2014 12:24 PM
has won responsibility for global creative, brand and social strategies for Symantec’s Norton antivirus and security software brand after a review which included incumbent Leo Burnett.
The WPP agency office, which still has a media department, is also helping to drive Norton’s global media strategy, planning and buying. In that effort, Grey is working with corporate media sibling MediaCom.
In 2012, Norton spent $13.5 million on U.S. measured media according to Nielsen. Through the first nine months of 2013, the brand invested $3.2 million. Those amounts do not include B2B or internet spending.
GreySF is launching a new integrated global ad campaign for the Mountain View, Calif.-based marketer in the spring.
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