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"Apps and Ads" to Take Center Stage at Mobile Media Summit SF 2013

January 09, 2013 3:00 PM | Anonymous

Apps and Ads to Take Center Stage at Mobile Media Summit SF 2013

January 22 Conference to Focus on How Advertisers and App Developers Are Leveraging the Mobile Landscape

Mobile Media Summit, the largest media and advertising mobile event in North America, kicks off its 2013 conference series on January 22 in San Francisco with a day-long program focused on the intersection of advertising and apps.
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With over 40 speakers and hundreds of attendees from the top brands, agencies, publishers, app developers and mobile technology companies, the Mobile Media Summit’s first conference for the year will take place at the Julia Morgan Ballroom in San Francisco’s financial district and focus on how marketers and developers are using apps in their marketing strategies and to grow distribution and revenue.

Highlights at the event will include special presentations on mobile leadership strategies by Jonathan Anastas, VP Global Brand Marketing Digital/Social Activision, David Veneski, US Media, Intel, and Chris Padgett, VP Marketing, Purina.

“As tablet and smartphone become the primary access point of the Internet mobile becomes ever more critical to the media mix, apps are increasingly becoming the technology glue that will connect a multi screen content consumption and advertising experience,” Mobile Media Summit Founder and CEO Paran Johar said. “The Mobile Media Summit will give attendees the chance to learn how smart brands and agencies are leveraging apps and Mobile as part of their marketing strategies and how the top app developers are growing distribution of their apps and making real money in the hot mobile landscape despite the tremendous competition that exists."

The January 22 program will bring together agencies, brands, app developers, publishers, and ad networks and platforms.

"Mastering mobile remains a challenge for brands, agencies, media publishers and app developers,” says Jonathan Anastas, VP, Global Brand Marketing, Activision. “The Mobile Media Summit is the exclusive event that leads in bringing together the top executives in the industry to learn best practices and get real business done."

The event sponsors and partners include: About.com, AdColony, AdMobius, [a]listdaily, [alistsummit], AOL, Application Developers Alliance, BlueKai, Celtra, Direct Marketing News, Jumptap, Liquidnet, MadAve Mobile, Marchex, MobileGaming USA, PubMatic, RadiumOne, sfBig, SessionM, Tagged, Tapjoy, The Weather Channel, Velti, and The Wharton Future of Advertising Program.

"As the largest multi-platform media company, The Weather Channel is delighted to be the 'Official Forecaster' of The Mobile Media Summits, which illuminate the future of Mobile Advertising," said Curt Hecht, chief global revenue officer, The Weather Company. "Nowhere else on Madison Avenue can agencies and brands learn about how apps and ads are converging onto the small screen universe. Weather affects everything, so there's no better app than The Weather Channel app to help Mobile Media Summit attendees plan their trip and prepare for the day."

To view more on the 2013 Mobile Media Summit’s program or to register for the event, visit: mobilemediasummit.com or follow conference updates on Twitter at @MobileMSummit. 


The Mobile Media summits and Mobile Media Upfront are the quintessential thought leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 70% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 5,000 attendees.
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